Arjen van der Cruijsen Lichtontwerp
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Arjen van der Cruijsen Lichtontwerp
Branding Kennedy Tower
HERE Technologies
Outdoor
Create a lighting design for the facade of our office (Kennedytoren, Eindhoven) to enhance our branding.
We placed an illuminated HERE Technologies logo between the two glass facades of the building to enhance the HERE Technologies branding.
The large logo covers three floors and protrudes, as it were, through the floorboards. On the north side we placed three smaller logos, each one floor high (on floors six, eight and twelve).
At night the lighting has a minimum light level. The lighting design is made with LED, which has a long lifespan and low energy consumption.
The logo does not impede the view to the outside and the incoming daylight. Therefore, the large logo is largely transparent; it is made up of thin lines.
The logos are controllable and dimmable, whereby the ‘pointer’ in the logo changes color. HERE Technologies chose ten house style colors to vary with and uses white and aqua blue as standard colors.
creates pride in employees
fully equipped with energy-efficient LED fixtures
is visible in the street and creates pride among employees
“(…) Arjen has met all our requirements. He is creative, flexible and enthusiastic and switches effortlessly between design, implementation and technology. We have literally become visible through Arjen's efforts. We enjoy every day (…)”
“(…) Arjen has met all our requirements. He is creative, flexible and enthusiastic and switches effortlessly between design, implementation and technology. We have literally become visible through Arjen's efforts. We enjoy every day (…)”
“(…) Arjen has met all our requirements. He is creative, flexible and enthusiastic and switches effortlessly between design, implementation and technology. We have literally become visible through Arjen's efforts. We enjoy every day (…)”
“(…) Arjen has met all our requirements. He is creative, flexible and enthusiastic and switches effortlessly between design, implementation and technology. We have literally become visible through Arjen's efforts. We enjoy every day (…)”
“(…) Arjen has met all our requirements. He is creative, flexible and enthusiastic and switches effortlessly between design, implementation and technology. We have literally become visible through Arjen's efforts. We enjoy every day (…)”
“(…) Arjen has met all our requirements. He is creative, flexible and enthusiastic and switches effortlessly between design, implementation and technology. We have literally become visible through Arjen's efforts. We enjoy every day (…)”
“(…) Arjen has met all our requirements. He is creative, flexible and enthusiastic and switches effortlessly between design, implementation and technology. We have literally become visible through Arjen's efforts. We enjoy every day (…)”
“(…) Arjen has met all our requirements. He is creative, flexible and enthusiastic and switches effortlessly between design, implementation and technology. We have literally become visible through Arjen's efforts. We enjoy every day (…)”
“(…) Arjen has met all our requirements. He is creative, flexible and enthusiastic and switches effortlessly between design, implementation and technology. We have literally become visible through Arjen's efforts. We enjoy every day (…)”